What Is A White Label Agreement

While white labeling has many advantages, things can go wrong quickly. Some of the worst-case scenarios include: Another use of white labels began in the disco era on promotional copies of records. Before records were made public, often before official artwork was designed and printed, promotional copies were sent in a white case to DJs to skyrocket radio and nightclub games, create hype, and measure record companies` public interest to finally better estimate production volumes. This led to a situation where some respected or well-connected DJs had exclusive copies of material, which immediately increased the demand for some large records. [9] The term “white label” comes from the fashion industry. Company A takes a garment that Company B created and uses its own label, so it seems that Company A designed the garments. You will see the same situation when you buy food from store brands. These are the same items as branded foods, but they are renowned into a more generic offering that can save you money. Most supermarket brand products are offered by companies that sell to multiple supermarkets and only change labels. In addition, some manufacturers create low-cost generic brand labels that contain only the product name (“beer”, “cola”, etc.). You can find out what e-commerce is in the context of white label relationships by clicking on the link to our previous article here: www.agplaw.com/what-is-a-white-label-agreement/ What terms should be included in the While Label agreement? A white label service contract describes a situation in which a supplier offers services or goods, but the customer renames them as if they had created them. Read 3 min The Dixons Store Group, for example, sells a variety of products from different manufacturers in its Currys stores.

Next to Sony, Panasonic, Hotpoint and Dyson is Matsui. Matsui is a brand owned by DSG and applies to white label products produced for the group. So it`s not uncommon to find an identical budget TV with two different brands in two different DSG stores. For an affiliate to be able to do these things on behalf of a company, permission must be explicitly granted under a white label agreement so that the terms of the agreement protect the company and its rights. .